Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
This year’s annual ESOMAR Congress took place September 7-10 in Nice, France. With this year’s theme of “What Inspires?”, the event aimed to discover what’s next, what’s new, and what’s needed to inspire new innovation, new talent, and a new outlook for the future of market research.
It was great meeting all of you there! SKIM was at the event at booth #49 in the Congress exhibition, passing out some delicious Dutch stroopwafels to celebrate our 35th anniversary.
SKIM is one of the corporate, founding members of ESOMAR. Find out more about our work with ESOMAR by visiting our press room.
