Join our German team at the upcoming Research & Results 2019 where we’ll be showcasing our latest market research innovations specifically in communication research and e-commerce.

Registration will open in August 2019, so stay tuned!

How to bring product experiences to life: Using sensory cues in communications to trigger consumer decision-making

Brands that incorporate sensorial cues help people create mental imagery and bring products to life with looks, smells and tastes.

Psychological distance refers to how far away perceptually people think an object is. Applied to marketing, consumers can’t identify with ads that use generic images and no sensorial cues. Those products are perceived as more distant and abstract, and less real.

During this session, we will explain the underlying phenomenon of psychological distance and how to best employ sensorial cues to trigger your customers to purchase your product.

Date and time: TBD
Room: TBD
Language: English

Marina Georgiva, Senior Analyst

Cheers to eCommerce success: How Constellation Brands, a major alcohol manufacturer, achieved online success with digital content optimization

In order to achieve the highest possible conversion in eCom or even mCom (mobile commerce), shoppers must be able to quickly and easily identify the key information of a product.

By using SKIM’s online retailer replication platform, we helped Constellation Brands optimize their mobile product images and their product conversion online. Notably, only 2 months later Constellation Brands is already seeing success at retail with these images, with others in the alcohol industry also starting to adopt this standard.

Date and time: TBD
Room: TBD
Language: German

Julia Görnandt
Julia Görnandt, Country Manager Germany