At the Quirk’s Brooklyn , we discussed how Google optimized its global communications to make it easy and clear for retailers to understand what they had to offer and why they were the best partner to help them grow.

Every day, hundreds of millions of people perform retail-related searches on Google. Google wanted to clearly define and articulate its B2B value proposition to increase retailers’ use of Google’s services. The company needed to ensure compelling and consistent messaging that could be delivered to retailers on a global scale. This session discussed how Google was able to partner with SKIM to leverage our robust choice-based methodology and communications assessment framework to achieve their goals.

Date and Time: March 4, 2020 at 11:15-11:45

Sarah Bradley
Sarah Bradley, Consumer Insights Manager – Google

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How Google optimized its b2b messaging strategy for retail