Past events
Co-presented with Ferrero USA on translating data into insights at CRC 2017
Shiny new tools are fun, but let’s not forget that advanced analytics are a means…
Read moreWebinar “How new mobile research can help you uncover true consumer preferences in emerging markets”
To drive growth, a plethora of multinational companies have their eyes set on quickly growing…
Read moreWebinar “How CPG companies can compete and win in e-commerce”
Only 4 years ago, online sales accounted for less than 1 cent in each dollar…
Read moreCo-presented a webinar on “Long term impact of promotions” with PepsiCo
Promotions are tricky. They tend to be temporary and have an immediate impact on the…
Read moreCo-presented with Mars Petcare on “Disrupting the habitual consumer decision journey” at the OmniShopper
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a…
Read moreWebinar “Optimizing the OMNI in Omnichannel” with Mars Petcare
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey,…
Read moreWebinar “Biosimilars: How to stay competitive against a pending new wave of entrants”
Of all recent developments in the pharmaceutical industry, only few have provoked such controversy and…
Read moreWebinar “How to screen 100+ concepts with MaxDiff”
MaxDiff (Maximum Difference scaling) is frequently used for screening of concepts, visuals, claims, etc. However,…
Read morePresented with Mars Petcare at The Quirk’s Event, Brooklyn: Optimizing the OMNI in Omnichannel
Knowing that shoppers are increasingly engaging with more than one channel in their decision journey,…
Read moreWebinar “Insight Acceleration: From 6 weeks to 22 hours of research”
It all started with a simple urgent request: AT&T, one of the biggest US telecom…
Read morePresented claims development with Clorox at the Quirk’s Event, Orange County
Together with Clorox, we presented our case about claims development in a 2-day Quirk’s Event…
Read moreWebinar “Understanding millennials requires adapting the research approach”
Understanding millennials requires adapting the research approach, i.e. asking millennials to respond to questions in…
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