TMRE 2018

Optimizing Unilever's Hero Images to Drive eCommerce Sales

We teamed up with Unilever to identify how products can break through the cluttered online environment.

In this session at the TMRE 2018, we shared the learning points on how an innovative approach to replicating the virtual shopping environment led to the creation of Hero images. We also discussed how these Hero images can effectively communicate key product information quickly and clearly in an online environment, improving the overall consumer shopping experience, and quickly converting shoppers online.

Date and time: Tuesday, 16 of October 2018 – 1:55pm – 2:25pm
Location: Track 6: Power Partnering | Vendor/Client Success – Westin Kierland Resort and Spa

Presenters:

Lauren Marks, ecommerce shopper experience manager
Lauren Marks, Unilever
Vita Molis, SKIM
Vita Molis, SKIM

If you want to know more about how our journey with Unilever was in creating and optimizing mobile-ready hero image, read our blog post here.

Read about our mobile ready hero image journey with Unilever.