During our presentation at the Insight Show 2018, we introduced a case study to showcase the importance of Hero images and how we helped Unilever to test and optimise their mobile ready so-called Hero Images.
We developed an approach that combines Website Replication with advanced choice based conjoint analytics, allowing us to accurately capture actual consumer decision making behavior. Shopping trips in the different landing pages are replicated almost as exact as to real life, while shopping scenarios change and shoppers are forced to make trade offs. In this way we can optimise content and understand online behaviour in a granular way.
Insights from “Mobile-ready Hero Images”
In this session, we shared:
- What is Hero images and why are they important?
- How we helped Unilever to test and optimise their mobile ready so-called Hero Images
- How does the combination of Website Replication with advanced choice based conjoint analytics can allow you to accurately capture actual consumer decision-making behaviour?
- How can this approach impact ecommerce and the consumer’s online path to purchase?