GPT-powered chatbots have emerged as a potential high-value alternative to traditional open-ended questions in market research, showing high efficacy for qualitative exploration within quantitative research. And as brands aim to gain a deeper understanding of consumer perceptions, this tool can empower greater insights into consumer behavior and preferences. To unlock its full potential, it’s essential to identify and pinpoint the exact moments and types of projects that can benefit from enhanced surveys.
Join us at IIEX Latin America to learn the applications and considerations of GPT-powered chatbots that will help you better understand consumer perspectives.
Date: Thursday, September 26
Time: 1:30 – 1:55 PM EDT
You’ll learn how to:
- Create engaging, personalized surveys with AI chatbots for more comprehensive insights.
- Understand the practical applications and challenges of using chatbots in market research.
- Gain qualitative insights using chatbots in quantitative research.
About the presenter
Lisa Onzi
Research Manager, SKIM
Based in Sao Paulo, Brazil, Lisa holds an MBA in Business Technology from PUCRS (Brazil) and is passionate about exploring the complexities of consumer behavior, providing valuable insights that help inform strategic decisions in the industry. For the past 6 years, Lisa has partnered with leading consumer brands, working across market research, consumer insights, and data analysis. She specializes in customized quantitative studies and pricing research.
About IIEX Latin America
For over 10 years, GreenBook’s IIEX events have captivated audiences from around the world with a single goal in mind – building community. As a result, IIEX is more than an event, it’s an opportunity for researchers, analysts, marketers, brands, business leaders and data enthusiasts alike to share, amplify, connect, and learn about the newest, most promising and innovative ideas the market research industry has to offer.