We get your challenge: Inflation is high, cost of living is high. Consumers are more price conscious than ever before. Get your price right and you can maximize profit – get it wrong and you can lose revenue.
For more than 40 years, the world’s leading brands have relied on our pricing expertise to achieve their revenue growth objectives. Over the decades, we’ve encountered many common pricing-related beliefs. For example, are women are more price sensitive than men? What is fact and what is fiction?
In this session, SKIM experts will host an interactive quiz that debunks pricing and inflations myths.
Join us, have fun and get practical recommendations to pricing-related questions you can apply back at the office.
Topics include:
- Implications of price increases on volume
- “Shrinkflation”
- Promotions
- Price sensitivity across demographics
Are you ready to test your pricing knowledge? Join us IIEX Europe and we’ll see you at our session- The Inflation MythBusters
Location: Track 2; Beurs van Berlage
Session date and time: 28 March; 15:40-16:00 CEST
SKIM Booth: #20
About the Presenters
As Director of Client Solutions, Mini has extensive experience in research, marketing and strategy in consumer industries. Her focus is on understanding client needs and identifying and collaborating on solutions to marketing and strategic challenges. Mini’s areas of focus include digital commerce strategies, pricing & net revenue management, and message & communication strategies.
Ricardo Rodrigues is a Senior Manager based in London. He is a member of the global Net Revenue Management (NRM) practice, with a focus on bringing in the client-side point of view on pricing strategy and execution. His NRM expertise comes from over 10 years of experience on pricing consultancies and pricing market research for different industries and clients ranging from financial services to FMCG and B2B.
Meet our team at IIeX Europe
Stop by booth #20, meet the SKIM team and pick our brains. Learn how we can help you better predict how people make decisions, in the context of different innovation, communication, pricing, and digital strategies.
(Get your ticket 30% off with promo code: SPEAKER30)
Panel Session: The Insights Managers of Tomorrow
What skills will insights professionals need in the future? What skills will employees need to cope with the changes of digitalization and the democratization of market research in the future?
Jessica Rainalter, director DACH region, will join Holger Geißler, managing director of Succeet GmbH and Martin Oxley, managing director of buzzback Europe in a panel discussion to explore these questions.
Session date and time: 29 March; 14:00-14:20 CEST
About the Presenter
Jessica Rainalter is a Director at SKIM and leads the DACH team based in Berlin, Germany. Jessica has more than a decade of experience working in market research, marketing and analytics – on the client, agency and consulting side. She currently partners with clients in the FMCG, OTC/Health and Tech industries, helping them to tackle shopper, innovation, brand, portfolio, and pricing challenges.
About IIeX (Insight Innovation Exchange) Event
Produced by GreenBook, the Insight Innovation Exchange is one of the most prestigious consumer insights events in the world. Originating in 2014, IIeX Europe was built on the principle that it takes collaboration, innovation, and honest conversation to move our industry forward.