The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind, what do you need to know before resetting pricing strategies? Register for ESOMAR Spotlight Series on pricing

What are the latest trends in the area of pricing and sales that you should definitely be aware of?

In this free 60-minute webinar hosted by ESOMAR, our Senior Director and NRM Lead Robin De Rooij joined Dr. Florian Bauer of Vocatus, Dr. Martin Wricke of Pricefx, to discuss the latest movements and improvements in the field of pricing paradigms, perspectives, tools, and technology.

What you’ll learn in this pricing webinar:

  • Fundamentals of behavioral pricing and subscription pricing models
  • How to choose the best research approach to have the biggest impact on your bottom line
  • Trends in data-driven and AI-based pricing strategies

If you are looking for methodological details in pricing research then this is not the session for you. However, if you need to equip yourself with what the new rules are in pricing to help you advise and make decisions, then join us!

Date and time: Wednesday, 3 Feb 2020 at 16:00 CET
Presenters:

Robin de Rooij
Robin de Rooij
Senior Director & NRM Lead SKIM
Prof. Dr. Florian Bauer
Prof. Dr. Florian Bauer
Member of the Executive Board Vocatus AG
Dr. Martin Wricke
Dr. Martin Wricke
Chief Product Officer and Co-Founder Pricefx