Danone’s secret weapon for agile decision-making: Wargaming
How Danone used an agile decision-making approach (wargaming) to align stakeholders and accelerate deployment in the plant-based category
We’re excited to announce that SKIM will be actively participating in the ESOMAR Congress in Athens in several sessions:
- Joint Presentation with Danone: SKIM and Danone will share insights on how to turn fragmented data into actionable business strategies. Session title: Transforming Fragmented Insights into Unified Wisdom for Business Success
- Joint Presentation with Transport & Environment UK: Learn how behavioral science can drive the adoption of electric vehicles. Session Title: Navigating the Epic Journey to Net-Zero
- ESOMAR Foundation: Make a difference! Meet Karin Lieshout, Co-CEO SKIM and Board Member of the ESOMAR Foundation and learn more about the new initiative of the Foundation – OneDay.
- YES [Young ESOMAR Society] Award: Jaimie Smits is SKIMs finalist for the YES Award, and she will pitch her idea on how tackle cultural response bias.
- CEO Forum: Hear from our co-CEO, Joris Huisman, on the future of market research.
Joint Presentation with Danone
A Synthesis of Minds: Transforming fragmented insights into unified wisdom for business success
Sarah and Kasia will delve into the importance of translating and interpreting existing data to drive decision-making. In the era of information overload, the challenge of synthesizing fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and interpret this data into actionable wisdom. At ESOMAR 2024, we aim to advance best practices across the industry and believe this case study sheds light on the power of data interpretation and synthesis.
Director Consumer Health
Head SI&A, Danone Specialized Nutrition Global, Special Pediatrics
Joint Presentation with Transport & Environment UK
Navigating the Epic Journey to Net-Zero
SKIM Sustainability Network
SKIM’s Sustainability Network collaborated with Transport & Environment UK. In this presentation, David will delve into the complexities of accelerating the adoption of electric vehicles among the early majority, discussing the psychological and emotional barriers consumers face. By leveraging qualitative and quantitative research, we aim to demonstrate how behavioral science can pave the way to a net-zero and sustainable future.
ESOMAR FOUNDATION: Make a difference! Meet Karin Lieshout
Co-CEO
Meet Karin Lieshout, Co-CEO at SKIM, who is also an active Board Member of the ESOMAR Foundation – the charity arm of ESOMAR. Learn more about the new initiative of the Foundation – OneDay – and discover how you can make a tangible difference by volunteering your skills for just One Day to help charities thrive.
ESOMAR YES [Young ESOMAR Society] Award- Localization vs. Translation
Cultural diversity enthusiast
We are thrilled to support our colleague, Jaimie Smits, who is a finalist for the YES Pitch (Young ESOMAR Society) for researchers aged 30 or under. Jaimie will be sharing some exciting insights on how cultural response bias can be tackled in market research by truly localizing our surveys, not just translating them.
CEO Forum
co-CEO
Joris Huisman, co-CEO at SKIM, will join the CEO Forum at the ESOMAR Congress. Joris will be sharing his vision and insights on the future of market research and business leadership.
About ESOMAR Congress 2024
ESOMAR Congress is the premier global event for market research professionals, bringing together industry leaders and experts to share the latest insights and innovations. Join us in Amsterdam for an unforgettable experience filled with learning, networking, and inspiration.
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