Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Are Your Consumers Ready for Electric Cars?
Transportation accounts for about a fifth of global emissions, making the shift to electric cars essential for a cleaner, healthier future. Yet, car brands face significant challenges in driving this transition. How can you effectively address consumer misconceptions and promote electric car adoption?
Join us at the ESOMAR Congress 2024 to explore actionable insights, industry developments, and strategies to help your brand lead the change toward sustainability. This session is designed specifically for car brand marketing and insights professionals looking to influence the early majority consumers.
Date 8 – 11 September
Time: TBD
Location: Intercontinental Athenaeum Athens
What you will learn:
- Myth-Busting Insights: Learn about the top misconceptions surrounding electric cars and the factual corrections you can use to educate your audience.
- Consumer Attitudes and Behaviors: Understand the unique needs and concerns of the early majority, and how to address them effectively.
- Communication Strategies: Discover powerful ways to convey the benefits of electric cars, from cost efficiency to environmental impact.
- Policy and Industry Collaboration: Gain insights on how collective efforts between researchers, marketers, policymakers, and journalists can accelerate the transition to electric vehicles.
About the presenters:
Richard Hebditch
Director, Transport & Environment
Richard is UK Director at Transport & Environment. Before then he worked for a membership body for UK foundations. This included work on a funder commitment on climate change, to encourage foundations in the UK and Europe to focus more on climate change. He has also worked for transport organisations in the UK, including for T&E member the Campaign for Better Transport as Campaigns Director. He started with CBT just after the 2008 financial crash and led their campaigning in the early years of austerity in the UK to protect funding for public transport and to encourage better integration between transport and spatial planning. He also worked for six years at the UK’s National Trust, including work on Brexit and on future farming policy in the UK. He originally studied East European history for a Masters before working for an MP, in external affairs for various charities and NGOs and for the Cabinet Office.
David Voxlin
Director, SKIM
David Voxlin is Director of Sustainability & Behaviour Change at SKIM, a leading insights agency. He advises Fortune 500 clients on their sustainability strategies through better understanding their customers and decision- making processes. He has led a series of projects examining consumer attitudes, emotions, and knowledge as to what may be holding back mass EV-adoption in markets including the USA, Germany, China, and the UK. David started his career at the World Wildlife Fund working on sustainability policy before entering research consultancy at LRW (now Material). He founded Craved, a foodtech startup selling locally produced craft food and drink in London before joining SKIM. David holds a MA in Political Theory from UCL, and an MSc in Demography from LSHTM.
About ESOMAR Congress 2024
ESOMAR Congress is the premier global event for market research professionals, bringing together industry leaders and experts to share the latest insights and innovations. Join us in Amsterdam for an unforgettable experience filled with learning, networking, and inspiration.
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