Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
In the past years, the area of segmentation has rapidly evolved with the rise of new analytical approaches, the use of behavioral and attitudinal data and the integration of multiple data sources.
At the EphMRA LDC webinar – organized and hosted by the EphMRA Learning and Development Committee – Lara Lucchese, BMS Associate Director Market Research Oncology, Ben Rigby, Senior Consultant at Strategic North, and SKIM’s Analytics expert Nicolas Camargo will present on the latest in segmentation research.
In this session, they will explain:
In addition, they will also share some top tips and watch outs when applying your segmentation studies.
Date and time: Thu, 22 April at 3:00 pm UK time
Presenters: