SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
In an increasingly competitive pharma landscape, it’s more important than ever for companies to have a deep understanding of their customers – including HCPs and patients. Segmentation is a common first step in defining a marketing strategy for a brand, but many segmentations end up in a drawer because they lack actionability or buy-in.
During this online BHBIA session, attendees learned the considerations and new data-fusion research methods that can improve the impact of a segmentation study – from design, through execution to socialization.
Our healthcare and analytics experts shared how choice modeling can be applied as a tool to map preferences of audiences. They will explain how combining conjoint data with other data sources, such as existing customer databases, can lead to more a accurate and actionable segmentation.
What attendees learned:
- How shifting to a data-fusion analytics approach can enrich your segmentation outcomes
- Practical tips you can implement today to improve the impact of your segmentation as long-lasting and useful resource
- Research methods to adopt that can define an effective segmentation and improve the foundation for your brand strategy and tactics
Webinar details:
Date: Friday, 8 October 2021
Time: 12:30pm – 1:30pm UK Time
Location: Virtual
Presenters:
About BHBIA
BHBIA empowers the UK healthcare business intelligence (BI) community to deliver excellence with integrity. The BHBIA have set a goal that by 2023 we will be the industry association for thought leadership, professional development and ethical standards for deriving insights within UK healthcare.
