SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
On October 16th, we hosted a BHBIA Staying Connected forum on the challenges in predicting the influence that physicians and patients have on each other when choosing treatments and brands. Debora Corfield, Director SKIM UK, and Eelke Roos, Senior Research Manager, facilitated the evening’s discussion.
BHBIA’s “Staying Connected” discussion forum series is to create informal gatherings outside the traditional BHBIA events to discuss relevant “hot topics” that are adjacent to the business intelligence industry, where everyone can contribute equally to the discussion.
Click here to download a full review of the meeting (PDF)
Staying Connected Forum – The Challenges of Shared Decision-Making
In complex and hyper-competitive markets, brand teams need every tool available to succeed. The evening will start with a short presentation discussing the challenges in predicting the influence that physicians and patients have on each other when choosing treatments and brands. Considering this interaction can help to build stronger brand and messaging communications as well as better understanding the impact of patient focused messages on the physician’s brand recommendations. Not only are complex influencing scenarios occurring; it’s also now important to consider the complex interactions taking place between patients and physicians.
http://www.slideshare.net/SKIMgroup/the-challenges-of-shared-decisionmaking-bhbia-staying-connected-forum
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
