In 2020, our world suddenly changed completely. Within the healthcare industry, from one day to the next, care moved from face-to-face interaction to a digital system. This has undoubtedly impacted the patients experience of their care – but to what extent?

Digitization has been a key trend in the healthcare industry for the last few years. The trend is impacting the industry as a whole: from how patients are treated, to how pharmaceutical companies can reach key targets, and to the role patients play in their own care path. COVID-19 has served as an accelerator to rethink strategy in a more digital world.

At the virtual annual BHBIA conference we will share how we have investigated the patients perspective through tracking research and what we’ve learned. To what extent had it impacted their quality of care? What benefits did it bring them? And are they willing to continue interacting with their physician this way? Our digital healthcare expert Ana Edelenbosch will discuss the different dynamics from virtual consultation rooms and provide tips how to be successful with distant care in the long run.

Date & Time: May 11, 12.45 pm UK time
Location: Online


Ana Edelenbosch,
Associate Director
Kyrsten Corbijn,