Do you know the subconscious drivers influencing online shopper decisions?
At the ARF SHOPPERxSCIENCE virtual event, we shared how brands can influence the online shopper journey by applying psychographic insights.
Knowing which touchpoints and channels are most influential in your category is just one step towards digital marketing success. To develop the most impactful strategies, brands must be equipped with a 360-degree view of the consumer.
Understanding psychographics, such as personality traits, can add another level of accuracy to predicting online decision behavior.
What we covered:
- How subconscious drivers influence shopper journeys
- Which personality traits can provide clues into shopper choice
- How marketers can practically uncover and apply psychographic insights to boost online conversion and engagement.
Date and time: Wed, 3 March | 12:30- 12:40 pm EDT