Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Do you know the subconscious drivers influencing online shopper decisions?
At the ARF SHOPPERxSCIENCE virtual event, we shared how brands can influence the online shopper journey by applying psychographic insights.
Knowing which touchpoints and channels are most influential in your category is just one step towards digital marketing success. To develop the most impactful strategies, brands must be equipped with a 360-degree view of the consumer.
Understanding psychographics, such as personality traits, can add another level of accuracy to predicting online decision behavior.
What we covered:
Date and time: Wed, 3 March | 12:30- 12:40 pm EDT
Presenter: