Webinar: Using AI to boost creativity, quality and efficiency

Business challenge

How are you incorporating AI into your research programs this year?

AI is already redefining how we collect, validate, interpret, and analyze data and information; and the knowledge we gain. The technology will certainly be critical to our continued success in delivering precise and actionable insights.

However, what is possible now? How and where can we tap into the power of AI as insights professionals today?

In this webinar, we’ll share six ways we’re using or piloting AI solutions to achieve better quality, higher efficiency and more creativity.

Watch this webinar to learn:

6 real-world AI case studies and examples across various research stages, including: inputs, analysis, reporting

How AI is already helping to boost creativity, improve quality and drive efficiency

Practical applications of AI, including: Chatbot integration, creative claims generation, emotion analysis in voice, scalable open-end understanding, AI-based visual and video analysis, etc.

Important considerations to keep in mind when using AI

Presented by SKIM Experts:

Nino Hardt, Senior Director, Methods & Analytics – SKIM

Nino Hardt, Ph.D. is Senior Director, Methods & Analytics in Europe. Nino has a decade of market research and choice modeling expertise in academia. He is responsible for driving innovation at SKIM and is passionate about developing new research solutions, such as in the area of AI. Previously, as professor of marketing at Ohio State University, he was responsible for teaching the next generation of research professionals in, and conducting research on, the latest quantitative models and solutions.

Jessica Rainalter, Director, FMCG – SKIM

Jessica Rainalter is Director at SKIM, leading the European team cluster who partner with clients in the FMCG and Consumer Health industries. She has 13 years of market research, marketing and analytics experience, – on the client, agency and consulting sides. Together with her colleagues located in Berlin, Rotterdam, London and Paris, she tackles strategic shopper, innovation, brand, and pricing challenges.

Would you like to learn more about how you can incorporate AI in your day-to-day research activities? Watch our on-demand webinar, “Using AI to boost creativity, quality, and efficiency: 6 Real-World Applications for Insights Professionals’.