Fred Church, Director Healthcare, US, has been named a 2018 DTC Innovator by DTC Perspectives, the leading forum for direct-to-consumer (DTC) pharmaceutical advertising.
Having forecasted the sales impact and ROI for hundreds of pharmaceutical DTC campaigns, Fred is an industry veteran in the US DTC pharmaceutical advertising market. DTC Perspectives recognized him for SKIM’s new digital DTC forecasting framework, which determines the ROI of future digital DTC advertising campaigns.
About the DTC Innovator Award
The DTC Innovator Award was created to honor those who work in the world of DTC marketing and make products and properties that help promote and improve DTC marketing effectiveness. Honorees are selected based on actual accomplishments, whose innovative ways improve the DTC landscape by helping pharma promote their life-saving products to consumers. Fred, along with 19 other elite innovators were honored during the DTC Forum on Social Media & Technology awards dinner on the evening of October 9th in Jersey City, NJ.
“I am thrilled to be part of the first group of DTC Innovator Award winners recognized by DTC Perspectives. As pharmaceutical direct-to-consumer advertising continues to evolve, SKIM will continue to develop new forecasting models and new ways of thinking about this unique and fascinating form of pharmaceutical marketing.”
For more information on how to stay ahead in the DTC pharma space, check out Fred’s article where he shares practical tips.