Knowledge center
Insights to propel your business forward, online and offline
Attract. Connect. Convert.
In today’s crowded marketplace, how do we attract and convert shoppers? Tapping into consumer psychology…
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How KitchenAid revealed the “end-to-end” global consumer journey
Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.
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Video “RGM Spotlight – Insider tips for agile decision-making”
RGM Spotlight: How are the world’s leading brands facilitating agile decision-making? RGM director Joyce van Heeswijk reveals tips from the inside.
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How Edrington UK optimized its omnichannel path to purchase strategy
Learn how the distributor of premium whisky brands - The Macallan, The Famous Grouse & Jim Beam - adapted to changing shopper journeys in an already complex category
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EPHMRA Webinar and Panel Discussion – The Moment of Truth: #Adhesion
Discover the power of adhesion in driving medication adherence. Join industry experts as they explore research techniques and new standards in the pharma industry.
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Video “RGM Spotlight – Insider Tips for Sustainable Growth Strategies”
How are the world’s leading brands driving sustainable growth? SKIM RGM director Joyce van Heeswijk reveals tips from the inside.
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Webinar: “Devise successful pricing strategies in difficult market conditions”
Join us on 29 Jun to learn the 3-step process FMCG brands use for a more consumer-driven approach to devising winning price strategies.
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Meet our SKIM healthcare experts at BHBIA Annual Conference 2023
Join us at the BHBIA Annual Conference 2023 in London for an enlightening event where you can meet our healthcare experts.
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Quirk’s London: How Edrington UK optimized its omnichannel path-to-purchase strategy
Join us at Quirks London and learn how the UK’s #1 whisky supplier optimized their omnichannel strategy with a 4-step insights and activation approach.
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Webinar “New HCP Insights: How health information behavior impacts medical decision making”
Learn how the health information behavior framework can help deliver more accurate and actionable insights about information use and needs as well as healthcare (treatment) decision behavior.
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Why enabling a “pause” can drive customer retention for digital subscription brands
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
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How pharma companies leverage health information behavior insights to optimize marketing strategies
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
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