SKIMspiration blog

Inspiring marketers and market reasearchers with the latest industry trends and tips

SKIMspiration blog
MaxDiff – What’s the score?

MaxDiff – What’s the score?

By Jeroen Hardon on July 2, 2011

Have you come across the situation where many items (descriptions, statements or concepts) had to be put in preference order? Ranking and rating type questions are often used in these situations, although the last few years MaxDiff has been gaining more attention as a good alternative.

Continue reading
From Rx to OTC drugs: Challenges for marketing and market research

From Rx to OTC drugs: Challenges for marketing and market research

By Ana Ivanovic on May 5, 2011

In light of increasing patent expiration rates, a switch from Rx to OTC proves to be a successful counter-strategy against generic erosion. As a result, marketers face challenges entering a new competitive environment. Our Consumer Health team has valuable experience in bridging the knowledge gap between healthcare and consumer markets to facilitate your decision making process.

Continue reading
View all blog articles