SKIMspiration blog

Inspiring marketers and market reasearchers with the latest industry trends and tips

SKIMspiration blog
Move it already! What is holding your potential customers back?

Move it already! What is holding your potential customers back?

By Wessel Roose on November 29, 2012

In many service markets – like telecom, energy and finance – consumers do not switch providers very often and service providers are having trouble activating these potential customers. Even though some consumers might want to switch due to an interesting offer from a new provider, often they still don’t act.

Continue reading
Understanding sales promotions

Understanding sales promotions

By Robin de Rooij on August 28, 2011

During harsh economic environments, companies have to make deliberate choices on how to invest marketing budgets to optimize profits. Especially in the competitive FMCG industry promotions are often used as a tool to increase sales. However, what is the most effective type of promotion? And what are the implications of these promotions on your overall product portfolio revenues?

Continue reading
MaxDiff – What’s the score?

MaxDiff – What’s the score?

By Jeroen Hardon on July 2, 2011

Have you come across the situation where many items (descriptions, statements or concepts) had to be put in preference order? Ranking and rating type questions are often used in these situations, although the last few years MaxDiff has been gaining more attention as a good alternative.

Continue reading
From Rx to OTC drugs: Challenges for marketing and market research

From Rx to OTC drugs: Challenges for marketing and market research

By Ana Ivanovic on May 5, 2011

In light of increasing patent expiration rates, a switch from Rx to OTC proves to be a successful counter-strategy against generic erosion. As a result, marketers face challenges entering a new competitive environment. Our Consumer Health team has valuable experience in bridging the knowledge gap between healthcare and consumer markets to facilitate your decision making process.

Continue reading
View all blog articles