Blog articles by Timo Bontenbal

Articles by

Timo Bontenbal

Timo is a Research Manager at SKIM, based in Rotterdam. With his expertise in portfolio and pricing optimization he helps tech, telecom and service companies to better understand decision behavior and optimize their strategies accordingly. Timo holds a master’s degree in Marketing Management from the Erasmus University Rotterdam School of Management.

What online service providers need to know about shifting value perceptions

By Timo Bontenbal and Rivelino Dijksteel on August 11, 2020

Online service providers have enjoyed a boom in sales over the past several months. Consumers have either increased their consumption or have been forced to try services ranging from media streaming and online subscriptions to food delivery apps.

As we gradually return to “normalcy,” many companies are wondering: which services will consumers continue to subscribe to, and which will be abandoned? Will these new habits stick?