Blog articles by Judith Suttrup

Judith Suttrup

Articles by

Judith Suttrup

Judith Suttrup, PhD is a senior research manager focused on delivering insights to global healthcare companies. As a member of SKIM's methods and innovation team, she is passionate about exploring new analytics tools and techniques to help clients achieve their business goals across the entire product lifecycle. Judith holds a Master's degree in Neuroscience from Vrije University in Amsterdam and a PhD from the Netherlands Institute for Neuroscience.

How to better uncover emotions in early-stage innovation research

How to better uncover emotions in early-stage innovation research

By Judith Suttrup on November 15, 2019

Exploring voice analytics in new product development research with Johnson & Johnson

Have you ever conducted early-stage innovation research and found yourself in a situation where you don’t entirely trust what consumer feedback is telling you? Many of us have had to deal with overstated interest and the need to dig deeper into unmet needs.

Uncovering both rational and emotional needs is vital for new product development (NPD) strategies – to accurately size the unmet need or opportunity for innovations. However, what is the best insights approach?

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