Blog articles by Andrea Podobnik

Andrea Podobnik

Articles by

Andrea Podobnik

Andrea is an analyst at SKIM with a passion for consumer behavior and behavioral economics. She holds a Master’s degree in Social and Organisational Psychology and is currently pursuing a Master’s degree in Economics and Business.

How brands can apply decision-behavior theory to drive growth

How brands can apply decision-behavior theory to drive growth

By Marcel Slavenburg and Andrea Podobnik on August 28, 2020

Why do people choose one product or service over another? What needs or objectives are tapped into when you consider buying or recommending one brand over another?

Whether your brand targets consumers or professionals, understanding how decision behavior works and systematically applying its principles can help you build more effective strategies to drive customer acquisition, brand loyalty and continued growth.

We recommend you tap into “habitual” behavior to reinforce positive habits or break the ones that don’t benefit your brand and analyze “deliberate” behavior to assess how, where and when your brand can intervene.

Here we explain how decision-making works and the behavioral steps that are involved in making choices. Read on to learn how leveraging these insights to reinforce or disrupt habits can help your brand grow.

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