Blog articles by Ana Ivanovic

Ana Ivanovic

Articles by

Ana Ivanovic

Ana started her career at Nielsen, where she spent 5 years managing teams and delivering actionable recommendations to some of the biggest CPG players. After Nielsen, she spent almost 2 years at Reckitt Benckiser, across sales and marketing, mainly in Insights roles, both as part of the local and global team. Ana joined SKIM as Senior Manager and Account lead for Danone.

From Rx to OTC drugs: Challenges for marketing and market research

From Rx to OTC drugs: Challenges for marketing and market research

By Ana Ivanovic on May 5, 2011

In light of increasing patent expiration rates, a switch from Rx to OTC proves to be a successful counter-strategy against generic erosion. As a result, marketers face challenges entering a new competitive environment. Our Consumer Health team has valuable experience in bridging the knowledge gap between healthcare and consumer markets to facilitate your decision making process.

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