Blog articles by Ana Edelenbosch

Ana Edelenbosch

Articles by

Ana Edelenbosch

Ana is a senior research manager in SKIM's healthcare practice. With nearly a decade of experience in healthcare market research, Ana partners with pharmaceutical, medtech and consumer health companies to help them better understand and influence decision behaviour. Ana has a background in intercultural communications, a growth mindset and a natural ability to connect with people which are her assets in developing true partnerships that thrive in a dynamic environment.

3 tips to accelerate digital pharma marketing strategies now

3 tips to accelerate digital pharma marketing strategies now

By Ana Edelenbosch and Janneke van den Bent on June 2, 2020

The digitalization of pharma was slowly underway pre-COVID, but there’s an immediate sense of urgency to make this shift now. As face-to-face sales calls are still a no-go, pharma companies are racing to accelerate their online sales and marketing strategies.

HCPs’ habits have been radically disrupted. Their attitudes, practice behavior, decision-making processes, and prescribing habits have changed. New needs are emerging.

As a pharma marketer you know you need to revise and reshape your multichannel strategy to these behavioral shifts, but restructuring to a digital-first communications strategy is much easier said than done.

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