Blog articles by Amy Ye

Amy Ye

Articles by

Amy Ye

Amy Ye is a Research Manager in Atlanta and a member of SKIM’s sustainability team. She has extensive experience in the CPG, durable goods, services, telecom, and technology industries. Her research passion lies in testing and optimizing product messaging and packaging. She holds a Master's degree in Marketing Research from the University of Georgia, and a Bachelor of Science degree in Psychology from the University of Washington.

How to develop more impactful product sustainability claims and on-pack messaging

How to develop more impactful product sustainability claims and on-pack messaging

By Amy Ye and Pauline van Eijkeren on April 21, 2021

Given today’s increasingly green-washed competitive landscape, its difficult to stand out, remain relevant, and drive consideration and conversion at the same time. Optimizing sustainability product communications is one way to help your brand achieve these simultaneous goals. 

There is also an inherent conflict many marketers face when developing sustainability-related messaging: Sustainable products and services primarily benefit society in the long-term, rather than individual consumers in the short term.

How can brands reconcile this conflicting duality between personal short-term goals and broader long-term goals? How can your brand best provide product sustainability information to consumers in an authentic and impactful way?

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