What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
Senior Manager
Rivelino is a Research Manager at SKIM, based in Rotterdam. He has worked in market research for the past 7 years, including 5 with SKIM, and is an expert in brand communication and pricing research in technology, financial services and telecom. Rivelino holds a master’s degree in Marketing Management from the Erasmus University Rotterdam School of Management.
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…