Associate Director
Matthijs is an Associate Director at SKIM, with nearly a decade of FMCG, Technology and Services market research experience across EMEA and APAC regions. Matthijs leads the EMEA Consumer Health, helping global companies uncover insights to improve communications, pricing, eCommerce, and innovation strategies. He holds a Master's Degree in Market Research from the Tilburg University in The Netherlands.
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
In light of increasing patent expiration rates, a switch from Rx to OTC proves to…
