The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
Associate Director
Céline is an Associate Director with a wealth of experience in the healthcare industry. With a strategic and forward-thinking approach, Céline brings expertise in qualitative and hybrid market research that drive innovation to translate insights into actionable outcomes. She actively engages in thought leadership and knowledge-sharing, contributing to the industry’s advancement.
Optimize pharmaceutical product launches with a patient-centric approach.
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
![[VIDEO] Impact of digital healthcare on the patient experience](https://skimgroup.com/app/uploads/2020/11/Impact-of-digital-healthcare-on-the-patient-experience-270x180-c-default.webp)
Overview of SKIM research on the impact of digital healthcare on the patient experience during COVID, including digital marketing implications for pharma