In the past years, the area of segmentation has rapidly evolved with the rise of new analytical approaches, the use of behavioral and attitudinal data and the integration of multiple data sources.

At the upcoming EphMRA LDC webinar – organized and hosted by the EphMRA Learning and Development Committee – Lara Lucchese, BMS Associate Director Market Research Oncology, Ben Rigby, Senior Consultant at Strategic North, and SKIM’s Analytics expert Nicolas Camargo will present on the latest in segmentation research.

In this session, they will explain:

  • The business contexts and questions leading up to the need and use of a segmentation study.
  • The role of segmentation (from prelaunch to an ever-evolving segmentation following the product life cycle)
  • The latest Quantitative and Qualitative approaches for Segmentation.
  • Practical examples on how to best turn your segmentation into a strategy for your products’ success.

In addition, they will also share some top tips and watch outs when applying your segmentation studies.

Date and time: Thu, 22 April at 3:00 pm UK time
Presenters:

Lara Lucchese
Lara Lucchese, BMS
Associate Director Market Research Oncology
Ben Rigby
Ben Rigby, Strategic North
Senior Consultant
Nicolas Camargo
Nicolas Camargo, SKIM
Senior Manager Analytics