Monthly SKIM webinars: Join us each month for new insights
In order to bring you even more great answers, we host free SKIM webinars each month. Each session is designed to provide marketers, researchers, and product/brand managers with inspiration and actionable insights you can put into practice in your own organization.
Our webinars are 30-minute sessions which typically take place at the end of each month, sign-up below to stay informed when registration becomes open.
Now, more than ever, healthcare companies consider patient recruitment to be a great source of relevant insights when new products are being developed or feedback is needed on patient support programs. In a 30-minute SKIM webinar on October 25th, our fieldwork team will share best practices in patient recruitment and moderation.
Brand tracking studies provide extensive information on perceptions of your brand value over time. However, most of the time this information is not fully exploited. In this 30-minute SKIM webinar on November 3rd, we will share how to use your existing tracking data to gain deeper insights in what drives value in your market – and what you can do to optimize your brand perception.
Slides and recording from past SKIM webinars:
Launching a breakthrough innovation: Unspoken™
Presented by Paul Janssen (September 2016)
What W Hotel keyless check-in teaches us about understanding the customer journey
Presented by Patricia Dominguez, Wessel Roose, Alex Xiaoguang Zhu, and Sanjay Sugarek (June 2016)
How to predict choice of lower income consumers
Presented by Robert Dossin and Mike Mabey (May 2016)
Swipe left, swipe right – New implicit method utilizing mobile technology and System 1 & 2
Presented by Scott Garrison and Sean O’Connor (April 2016)
When the marketplace seems too big: Using evoked sets to model how shoppers buy
Presented by Kees van der Wagt and Kevin Lattery (March 2016)
Freedom of choice: How to make your product fit for a market full of choices
Presented by Robin de Rooij and Bill Salokar (February 2016)
How different generations make different purchase decisions
Presented by Robert Dossin (January 2016)
Want to know more? Don’t hesitate to give us a call or drop an email!