On Friday, May 23rd, we hosted the webinar “Deeper insight using blended research for small samples”, as part of our spring cycle of SKIM webinars.

About the webinar

What happens when you have a very small target patient population and you want to understand—in depth—their patient journey, the ongoing therapy experience, and triggers and barriers to therapy choice? This challenge of small sample size affects many decisions in the pharmaceutical world, given the emphasis on niche drugs and narrowly defined patient populations.

The patient experience we wished to understand occurs over a period of time, so we recruited respondents for an eight-week online bulletin board. Our webinar gave insight into the recruiting methods, and examples of how we used a creative combination of qualitative and quantitative tools and exercises to keep the questions fresh, keep respondents engaged, and develop insightful information about their patient journeys.

Our presenters

Mike Mabey, VP Client Solutions Americas
Hannah Baker Hitzhusen, Senior Director Healthcare

Please note that loading the webcast on this webpage might take some time due to the length of the video. If it takes too long, it might be helpful to click here to view the video on youtube.com.

If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.