Vacancy number: NL1340
Do you want to gain experience working for a marketing insights agency that influences the decisions of the world’s leading consumer goods companies?
We offer you a research internship with the opportunity to write your thesis in collaboration with our experts in client solutions in the areas of communication research, conjoint analysis, and healthcare, among other areas. In addition to writing your thesis, you’ll have the opportunity to step foot in the world of market research and work with an international team.
We are working for multinationals like Procter & Gamble, Unilever, AT&T and more. In addition we work for consultancy houses like McKinsey, Boston Consulting Group and Simon Kucher and Partners. We offer creative, cutting-edge market research solutions. Dedicated to our client’s success, we listen closely to understand their business problems and we extract actionable results to help them identify business opportunities.
Topic – Experimental design
iAt the Sawtooth Conference of 2009, SKIM presented the paper “Benefits of Deviating from Orthogonal Designs”.
iiThis paper discussed creating experimental designs within Choice-Based Conjoint. iiiContrary to contemporary beliefs, the paper demonstrated that it is sometimes beneficial to deviate from orthogonal designs. Most particularly, if the primary aim of a survey is to provide predictions of line pricing scenarios, then it is beneficial to include line pricing scenarios in the experimental design as well.
In the discussions at various later conferences, various academics and practitioners are still divided in two groups with different beliefs: one group who believes it is very important to keep the experimental design as close to orthogonality as possible, and another group who does not care too much about orthogonality and rather believes it is very important to keep the experimental design very close to the particular predictions for which a survey has been set up.
We are looking for an intern who is willing to provide a broader perspective on this debate.
It is not straightforward to assess who is right here, because utility estimations in Choice-Based Conjoint are usually based on Bayesian statistics. A prediction of any scenario does not come with a standard error as in classical statistics.
In practice the accuracy of predictions is mostly assessed by calculating hit rates in so-called holdout tasks and (occasionally) by comparing the MAE between predictions and actual responses in holdout tasks, but both are pretty poor measures of prediction accuracy.
You have solid analytical skills, you are good company and you have a good sense of humor. Preferably you are/have:
- In the final stage of Master, preferably in Business Administration, Econometrics, Economics, Marketing, Statistics, Life Sciences or Psychology, with above-average grades
- You have a conceptual mind and are proficient in modeling
- Strong analytical skills
- Excellent written and oral communication skills in English
- Proactive attitude expressed in extracurricular and leadership activities
- Keen interest in quantitative and/or qualitative market research methodologies
- Ability to quickly adapt to a complex, dynamic environment
- Authorization to work in the Netherlands
With this internship we want to give you the opportunity to seriously explore what a career at SKIM will be like. In case expectations from both ends are met during the internship period, you might be recruited for a starter position at SKIM.
We offer this assignment as an internship for a Master’s degree. We align our conditions with those of your school. We suggest you to work for 3-5 days a week in our Rotterdam office for 4-6 months. We offer a fun and friendly place to work, dedicated guidance, a multi-cultural team, and decent financial compensation. Our office is located right next to Rotterdam Central Station.
Please provide us with your topic of preference, resume and a motivation letter when submitting your application. We ask you to provide some background on your experience with the topic and possibly research question as part of your motivation letter with a maximum of one page.
iiFor info about Choice-Based Conjoint, see http://www.sawtoothsoftware.com/products/conjoint-choice-analysis.
iiiFor info about orthogonality of designs, see for example https://www.sawtoothsoftware.com/download/techpap/desgncbc.pdf