Unspoken™: Implicit research method with an engaging mobile interface
In today’s digital world, mobile devices are at the center of our daily routines. From sun up to sun down, we search, share, watch, like, and swipe. To keep up, marketing professionals have to adjust to this new reality and change the way they interact with consumers when doing research by utilizing implicit research.
To truly connect, the way things are measured also needs to change. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide.
Inspired by these developments, we created Unspoken™, a new technology that blends implicit research techniques with an engaging mobile interface.
How it works
People are shown a series of stimuli and swipe right if they like it or left if they don’t. In another exercise people compare and consider different options and tap on the one they prefer. It’s intuitive, quick and fun. Reaction time, swipe velocity, and the actual choices are used in the analysis phase to model which ads, messages, or products have the most potential to break through the clutter and eventually convert shoppers at the moment of truth.
Where you can apply Unspoken™ implicit research techniques
Ad TestingMessage TestingVariant ScreeningIdea ScreeningLine OptimizationDigital banners, Packaging, Segmentation…