Presenting The Patient Journey Evolution at PMRG CONNECT 2017
We are looking forward to share with you our pilot study on “The Patient Journey Evolution” at the 3-day PMRG CONNECT 2017 event.
Traditional patient journey research often falls short on actions and serves primarily as a descriptive framework used to generally understand how patients progress from symptoms to treatment. But what if we want to get more from the research?
Can patient journey research answer key business questions and ultimately, what do we hope to get out of patient journey research? Can we borrow from work we’re doing in consumer research to inform us?
This track is appropriate for new insights professionals and directors of insights teams. The technique we’ll present also has broad application to take patient journey research to a more quantitative and actionable level. During the session, we will include a demo link to allow attendees to experience the research methodology on their laptop, tablet or mobile device.
Presentation date: April 25, 2017 at 4:00 PM
Presented by: Bill Salokar and Alex Xiaoguang Zhu
Location: Bonaire 1-2
Insights during The Patient Journey Evolution
Two aspects that patient journey research can help directly inform: Communication and Messaging, and Patient Support Program Services.
The possibilities to collect more granular data allow us to:
- Understand and prioritize critical moments when patients are most likely to engage with the disease management and change behaviors
- Map out activities, touch points and behaviors patients take in order to manage or navigate through these micro-moments
- Understand unmet needs, wants, expectations and emotions patients experience in managing these moments of their journey
In our attempt to develop a solution, we developed a starting framework for piloting a new approach. And looking beyond our current initiative, we envision integration of patient information through Electronic Medical Records to paint an ever richer picture of the journey from the patient’s perspective coupled with the information that will lead to integrated and actionable insights.
This, too, is modeled after work in the consumer world, where digital purchase data are integrated with consumer decision journey data. The results of this research will be presented in the session.
Want to know more? Don’t hesitate to give us a call or drop an email!