Hosting SKIM/Sawtooth Software Choice Modeling Workshop 2017

We are looking forward to host another SKIM/Sawtooth Software workshop this year. Being the exclusive partner of Sawtooth Software, we will host a proven 3-day software training track in Rotterdam, The Netherlands on February 22–24 together with Sawtooth Software.

Whether you already have some knowledge about conjoint/choice methodologies or just getting started, this intensive three-day workshop will give you practical solutions to better your consulting practice. This workshop will cover three current and popular choice research methodologies:

  • CBC (Choice-Based Conjoint),
  • MaxDiff (Maximum Difference Scaling), and
  • ACBC (Adaptive CBC).

Participants will create choice surveys and analyze sample data using a team-oriented case study approach.

Date: February 22-24, 2017
Time: 9.00 am – 5.30 pm CET
Location: Engels Meeting & Conference Center, Stationsplein 45, 3013 AK Rotterdam
Contact number: +31 10 282 3535

About Choice Modeling Workshop 2017

Day 1 of 3: Introduction to CBC

This session introduces participants to discrete choice (CBC) analysis through interactive, hands-on training.

  • Conjoint methodology: overview, concepts, and objectives
  • Formulating attributes and levels
  • Designing conjoint experiments
  • Best practices / common mistakes related to CBC
  • Choosing among the four experimental design strategies: Complete Enumeration, Shortcut, Balanced Overlap, and Random
  • Prohibitions: are they universally bad? Testing the impact of modest to severe prohibitions
  • Design Testing: Quick Test vs. more advanced test using simulated respondents. How the advanced test can help with sample size decisions

Day 2 of 3: Intermediate CBC

This session builds upon concepts learned in the introductory segments of this training. Attendees will also receive practical experience creating surveys in Sawtooth Software’s Lighthouse Studio system and analyzing the results. We’ll go beyond the basics of CBC to cover:

  • Analyzing CBC data using Counts, Logit, Latent Class, and hierarchical Bayes (HB)
  • Using market simulators to estimate preference for competitive products in market scenarios, including price sensitivity
  • Conditional Pricing/Display: customizing price ranges and concept display without the use of prohibitions
  • Introduction to Alternative-Specific Designs

Day 3 of 3: MaxDiff and Adaptive CBC

This session introduces participants to two of our most popular survey strategies: MaxDiff (best/worst item scaling) and Adaptive CBC.

  • Designing, programming, and analyzing MaxDiff experiments
  • MaxDiff Analyzer tool and TURF analysis
  • Benefits and motivation for Adaptive CBC (ACBC)
  • Designing, programming, and analyzing ACBC studies
  • When to use non-adaptive CBC and Adaptive CBC (ACBC)


Because this is a hands-on software training event, you will need to bring a laptop PC to use during the workshop. A few days before start of the workshop we will email you the Sawtooth Software licenses you need, but you are responsible for providing your own computer. It is helpful if your computer also has Microsoft Powerpoint, Word, and Excel.

The registration for this workshop has now been closed.

Want to know more? Don’t hesitate to give us a call or drop an email!