SKIM News
What's new at SKIM
SKIM recognized among top 15 most innovative market research agencies in 2020
SKIM named to Top 15 most innovative market research agencies in 2020. Agency recognized for innovation and strategic consultancy
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Campaign Asia: Post-COVID marketing tips for CPG brands
Despite being a digitally advanced economic region, APAC businesses are struggling to adapt to the accelerated shift to online shopping.
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happi: Post COVID Marketing Tips
COVID-19 caused personal care and household cleaning brands to reassess their marketing mix in the short and long run, as they move forward, they’ll need to carefully take into consideration the 4Ps.
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Storebrands: Post-pandemic marketing tips for private label brands
COVID-19 has radically changed the context in which shoppers make purchasing decisions, creating an opportunity for private label brands.
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American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy
While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.
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GreenBook: Pricing and NRM Success Strategies
After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.
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QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products
What new product ideas or concepts can guide or influence new habits and decision-making after COVID-19 passes? How can you adapt your innovation strategy to thrive in the new normal? How to adapt innovation strategies in times of crisis.
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GreenBook: COVID-19 Insights Leaders Roundtable (#6)
Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.
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MRS Impact: Mind meets machine
In this article, we explore how the best insight is gained when humans and automation work in harmony.
Read moreplanung&analyse: Wie man hinter die Mauern der Walled Gardens blicken kann
E-Commerce boomt. Große Online-Plattformen und -händler geben jedoch nur ungern Daten preis und so haben es Marketers äußerst schwer, Konsumentenverhalten zu ergründen. Sebastian Wezel und Marina Georgieva zeigen, wie diese Hürden überwunden werden können.
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Asia Research Media: Increasing Online Conversion by Reducing Psychological Distance
In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?
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