Our Social Media Research expert, Sourabh Sharma, gave a webinar on SKIM’s approach towards social media research on January 16th for the Marketing Research Association (MRA).

About the webinar: Social Media Research Made Actionable

At SKIM, we believe that social media research is based on the premise that to understand consumers, we must listen, not ask. This webinar demonstrated how social media can measure your brand’s equity, understand your competitive landscape, and get you closer to your consumer.

Take a look to learn more about the ways in which SKIM uses social media research and how you can harness the power of social media to connect with your consumers.

If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.