Mobile research innovations in market research surveys

Paradigm shifts in modeling consumer behavior

More and more often, respondents use mobile devices such as tablets and smartphones to participate in market research surveys. This requires us as researchers to adapt our survey interaction design to the specifics of mobile research. We don’t just change the look of the surveys through smart interaction design, we also optimize their content: shorter and more engaging questions and choice exercises.

At SKIM, we are continuously developing in this field of mobile research. Browse through our recent publications and presentations to find out how we are making sure that the results of a mobile research study are valid and compatible with the results from a traditional platform.

Introducing SKIM’s latest mobile research innovation: Unspoken

We are proud to introduce SKIM’s latest innovation: Unspoken, a new technology that blends implicit research techniques with an engaging mobile interface. Find out more at skimgroup.com/unspoken.

Click here to view the video on youtube.com.

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