6 real-world AI applications for insights professionals

6 real-world AI applications for insights professionals

Learn how to use AI to boost creativity, quality and efficiency in market research.

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Quirk’s London: Forecasting demand for Guide Dogs 15 years into the future Industry event

Quirk’s London: Forecasting demand for Guide Dogs 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights to build a forecast model that predicted future demand, in turn enabling the business to embrace a more adaptive strategic mindset towards long term planning.

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Sustainability and behavior change: Electric cars and the early majority Blog article

Sustainability and behavior change: Electric cars and the early majority

Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority. Learn 3 ways marketing and insights professionals can inspire more sustainable choices and behavior change

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Meet our SKIM healthcare expert at BHBIA Annual Conference 2024  Industry event

Meet our SKIM healthcare expert at BHBIA Annual Conference 2024 

Meet our healthcare expert at the BHBIA Annual Conference to discuss our latest innovations, partnering with our world-leading pharmaceutical clients to deliver tailored solutions.

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Webinar: The Early Majority – the next phase in the UK’s EV transition Webinar

Webinar: The Early Majority – the next phase in the UK’s EV transition

The UK battery electric vehicle transition is approaching its next phase. Join us to explore barriers and perceptions of the early majority.

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AI + market research: 6 ways insights professionals are using AI today  Blog article

AI + market research: 6 ways insights professionals are using AI today 

How AI can enhance creativity, quality and efficiency in research Artificial intelligence is already redefining…

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Webinar: Using AI to boost creativity, quality & efficiency in research Webinar

Webinar: Using AI to boost creativity, quality & efficiency in research

Sign up for this webinar to hear 6 real-world examples of AI applications for insights professionals today. Learn how AI is already boosting quality, efficiency & creativity today.

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Unilever’s secret behind winning product claims and brand visuals Blog article

Unilever’s secret behind winning product claims and brand visuals

Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.

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Attract. Connect. Convert. The proven secrets to create winning messaging and visuals In-depth content

Attract. Connect. Convert. The proven secrets to create winning messaging and visuals

In today’s crowded marketplace, how do we attract and convert shoppers? Tapping into consumer psychology…

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How KitchenAid revealed the “end-to-end” global consumer journey Blog article

How KitchenAid revealed the “end-to-end” global consumer journey

Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.

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Video “RGM Spotlight – Insider tips for agile decision-making” Video

Video “RGM Spotlight – Insider tips for agile decision-making”

RGM Spotlight: How are the world’s leading brands facilitating agile decision-making? RGM director Joyce van Heeswijk reveals tips from the inside.

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Master Promotions in 2024: New consumer insights reveal secrets to optimizing promo strategies Webinar

Master Promotions in 2024: New consumer insights reveal secrets to optimizing promo strategies

Feeling a sense of urgency to dial up promos in 2024? Learn how to effectively optimize promotion strategies with precision & certainty.

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How Edrington UK optimized its omnichannel path to purchase strategy Blog article

How Edrington UK optimized its omnichannel path to purchase strategy

Learn how the distributor of premium whisky brands - The Macallan, The Famous Grouse & Jim Beam - adapted to changing shopper journeys in an already complex category

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